Karbonn mobiles, the Indian smartphone manufacturer is looking to explore new segments in the smartphone arena and is now planning on tapping the Windows Phone arena. It has just signed a deal with Microsoft to launch Windows Phone devices and also intends on dual-OS devices which runs on Android and Windows Phone. Karbonn will launch the dual-OS devices by June.
"Microsoft has eased the regulations and is opening up its platform for other players. We signed the agreement two days ago and will launch a range of Windows phones in about three months. The dual-OS phones will be out by June, and will target office-going professionals and 'techies'," said Sudhir Hasija, Chairman of Karbonn mobiles. The company is still working on the pricing strategy of the Windows Phone devices.
Karbonn currently sources its devices from manufacturers in Taiwan and Korea but is said to be planning on setting up its own manufacturing unit in the country. The same will have the ability to manufacture a million smartphones every month. The reason for the same is that it would help the company launch newer products faster and won't really account for a benefit in the costing department.
The company is also aiming to witness a northward revision in the sales department courtesy of applications that its smartphones are going to come with.
Augmented reality will be spearheading the operations in this regard. Joining it will be interactive advertisements through newspapers and hoardings which will have 3D characters coming to live courtesy of the applications. Now that it has covered its base in the hardware arena, it will now be focussing more and more on the software frontier.
To be updated...