Reactions have been mixed to Samsung's somewhat understated #TheNextBigThing, featuring comedy B-listers Seth Rogan and Paul Rudd. Samsung has posted the full 4:41 cut to YouTube. Samsung seems to be the only consumer electronics brand interested in the advertising world's biggest stage this year. Sadly, there's no reveal of new hardware headed for the US market or anywhere else. For that, you'll have to wait for Mobile World Congress at the earliest, where we kind of hope the guy playing the smarmy executive will deliver the keynote instead of Samsung's CEO.