Xiaomi's Redmi will become an independent brand, first phone with 48 MP camera launching on January 10th

Xiaomi has announced that it is separating the Redmi series from its line-up and making it an independent brand, with the first phone launching on January 10th with a 48 MP camera.

Thursday, January 3, 2019

/ by Aman Banka

Xiaomi is a known brand worldwide because of its Redmi series devices and flagships series like the Mi, Mi Note, and Mi Mix. The company is highly recognized for selling phones with mid-to-high-end specs at a very cheap price sold under the Redmi brand.

The Redmi series started off with the Xiaomi Redmi smartphone in July 2013. Since then the line-up has grown extensively and the latest devices include the Xiaomi Redmi 6 and the Redmi Note 6. Both of which are doing extremely well in the markets like India, Indonesia, and China.

Today, in surprising news, Xiaomi on Weibo and its official website have announced that it will be separating the Xiaomi and the Redmi brand, making both as an independent marque. This isn't the first time a brand is making a line-up as an independent brand, Huawei did the same with its Honor series way back in 2013.

The announcement was shared along with a teaser image with "Redmi" keyword in the center followed by some text at the bottom in Chinese which reads "New independent brand, Xiaomi Redmi Conference." A closer look at the teaser reveals the number 4800 in the shadows of the Redmi keyword. The number points towards Xiaomi launching the first smartphone under Redmi brand with 48 MP camera.

This aligns with the teaser shared by the Xiaomi president Lin Bin back in December 2018, showing a part of an unannounced smartphone with the text "48MP Camera". Rumored to be the Redmi Pro 2, the device is expected to come with a 5.84-inch display, Qualcomm Snapdragon 675 processor and 48 MP rear camera with 4-in-1 pixel combination technology.

The conference is scheduled for January 10th. We will update the post as soon as we hear more about this upcoming Redmi smartphone.

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