HTC One Max non-final press render leaks online, Billion Dollar campaign with Robert Downey Jr. unveiled

Monday, August 12, 2013

/ by Aman Banka
HTC is trying it's best to keep the Big HTC One aka HTC One Max a big secret, but unfortunately serial leaker Evleaks are dumping all their trials. HTC One Max first came in news two month back and then last week, famous Chinese website, ePrice, leaked some alleged images of the upcoming phablet, and now we have a non-final press render of the phablet in action. According to +evleaks, the press render is still under production.

HTC One Max Press Render

As per the images, the upcoming HTC One Max is a ditto copy of original HTC One, but with larger display and better specifications, to take on the Sony's Xperia Z Ultra and Samsung's upcoming Galaxy Note III. The launch date is not yet revealed, but looking at progress in leaks, HTC might announce the HTC One Max soon, sometime around this month.

To remind you all, HTC One Max is rumoured to feature the following specifications,
  • 5.9-inch Full HD display
  • 2.3GHz Quad-Core Qualcomm Snapdragon 800 SoC
  • Adreno 330 GPU
  • 2GB RAM
  • Android 4.2.2 Jelly Bean
  • 16GB/32GB internal storage with microSD card support
  • Ultrapixel rear Camera along with wide angle lens front facing Camera
  • 3300mAh battery
In related, HTC has officially announced the Billion Dollar marketing campaign with Hollywood star Robert Downey Jr. The campaign is dubbed as Change and is the biggest marketing campaign the company ever did. HTC has invested entire last year's marketing and sales budget in a single campaign, which is about $1 billion.

The Change brand is expected to bring a change in company's Digital, PR, Social and other activities. The beginning of the Change platform will be marked by the ads that stars Robert Downey Jr. and will be hitting the web live on August 15th. HTC has launched a small teaser of this upcoming ad on their YouTube channel, you can have a watch below.

Via - FoneArena
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