According to reliable leaker evleaks, Motorola might get down the price of Moto X to $100 in forth quarter of the year, which is exactly half of the price now. Evleaks didn't revealed any specific date of this price cut, but they pointed towards Q4 happening.
The drop in price could be possible due to customers who think the Moto X is too overpriced for the mid-range specifications it includes. Also, according to evleaks, the wooden covers for Moto X will be available in the fourth quarter for $50.
Source - Evleaks