Oppo partners with Amazon to sell its smartphones in India

Tuesday, July 15, 2014

/ by Ritij Khurana
Oppo, a premium manufacturer of smartphones with its origins in China has been launching smartphones in India with the aim of capturing a decent share of the pie. It recently launched the Find 7 and Find 7a in India for Rs 37,990 and Rs 31,990 respectively. Oppo has officially announced that it has tied up with Amazon to sell its smartphones in the country.

Oppo Find 7

The Chinese manufacturer has stated that all the smartphones that have been launched by it till date will be available for buying on the popular e-commerce website and the same will hold true for the future launches from the brand as well.

Oppo currently has touch points in 12 major cities of the country which are: New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, Ahmedabad, Jaipur, Chandigarh, Ludhiana, Kolkata, Pune and Lucknow. 

Oppo also intends on expanding its service network as well as portfolio considerably in near future. It aims on opening up about 200 service centres in the next 1 year in the country. It also wants to launch 10 handsets priced below Rs 10,000 to Rs 40,000 before the year 2014 ends.

Oppo has been pricing its devices at par with other vendors despite being a Chinese brand and it has somewhat been the reason of it not taking off like Gionee or Xiaomi. Let us see if this partnership is able to give the Chinese manufacturer the boost it is seeking.
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