Google Cast for Audio announced at CES 2015 to outdo Apple AirPlay

Google’s Chromecast media streamer has been pretty successful with an affordable pricing of $35. Now, it appears like the firm has decided to take over Apple AirPlay’s success with the new Cast for Audio. Google on Monday officially announced Cast for Audio at the CES 2015 and this will let users to directly play audio stored on their devices via compatible speakers with the touch of a button. 

Google Cast

Google Cast for Audio is compatible with different devices such as Android and iOS based smartphones and tablets or the Internet using the Chrome browser. The system functions in a similar manner as Chromecast and users will have to press or click on the cast button to begin with the streaming of audio content using applications on compatible speakers.

Notably, a major difference between the Apple’s AirPlay and Cast for Audio is that the latter will not be able to transfer the audio on the device to the speaker. But, it will simply stream the audio directly from the cloud to the speaker and hence, there will no loss in the quality of streamed content.

Google is also working with speaker manufacturers in order to let them come up with Google Cast Ready speakers. The initial partners are Sony, LG and Heos by Denon. Google is bullish to add more hardware manufacturers to this list later this year and it has also roped in chip makers such as Broadcom, Marvell, MediaTek and system integrator Libre Wireless.