Motorola Moto X now official, Moto Maker helps design custom Moto X, comes in variety of colours

Friday, August 2, 2013

/ by Aman Banka
After a strong list of leaks and rumours, and as promised, Motorola has officially announced the much awaited Moto X at an press event on 1st August. All the leaks which we saw till now were actually true and Moto X came out to be a mid-end handset rather than a high-end device. Moto X is the first Motorola smartphone to be entirely manufactured and assembled in U.S. and developed entirely under Google's ownership. Google and Motorola are too clever, as they opted for making Moto X a mid-level smartphone rather than making it a high-end smartphone. The newly launched Moto X comes with lots of unique twist and has fairly near to stock Android experience.

Motorola Moto X

Motorola has designed Moto X like the Nexus 4, unlike the recently unveiled new DROID series smartphones for Verizon. The smartphone is typically Nexus in terms of look, but wait for a moment, Motorola has added many unique tweaks inside the hardware and software of Moto X. The company has added en-numbers of features on Moto X, some of them which we can define are, Touch-less Control, Active Display, Quick Capture and most importantly own Customizations (Moto Maker), we will talk about them later inside the post.

Motorola Moto XMotorola Moto X

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Pricing & Availability

Now its time for some giving some pricing and availability details. According to Motorola, Moto X will be available around late-August in United States on five biggest U.S. carriers, Verizon, AT&T, Sprint, T-Mobile and US Cellular. Unfortunately, according to Pocket-lint a Motorola UK spokesperson told them that Moto X won't be arriving in UK, while the company will be launching other products in UK and Europe soon.

Motorola's CEO Dennis Woodside told CNET that Moto X is not just a phone but a family of devices and we can expect many more versions of Moto X in coming months. The phone will also be release in Latin America and Canada in coming weeks.

Motorola Moto XMotorola Moto X

The release dates are not yet revealed though the device is expected to start shipping from August 23rd on-wards. The 16GB Moto X will cost $199.99 with two-year contract in U.S. whereas the 32GB will cost $249.99 with two-year contract.

AT&T has announced the retailing price of Moto X, which is $575 for 16GB Moto X (without contract) and $630 for 32GB Moto X (without contract). Considering the specifications and features, the pricing looks quite more than expected. In addition, Rogers in Canada will sell 16GB variant of Moto X for $189.99 with a usual two-year agreement.


As we said in the beginning, Moto X is not a high-end smartphone so it is carrying mid-level specifications with unique features. Motorola Moto X comes with an 4.7-inch HD AMOLED display and has a resolution of 1280x720p. The dimension of Moto X are 129.3x65.3x10.4mm and the device weights only 130g. Motorola has used RGB AMOLED tech on the display of Moto X rather than PenTile and comes with decent 316PPI density.

The Moto X comes with Motorola's own Motorola X8 Computing System, which adds a dedicated natural language processor and a contextual computing processor to a 1.7GHz Dual-Core Snapdragon S4 Pro processor and Adreno 320 four core GPU.

Motorola Moto XMotorola Moto X

Motorola Moto XMotorola Moto X

Both, natural language and contextual computing processors are designed by Motorola itself but are manufactured by some other company. The natural language processor deals with audio, noise estimation and noise cancellation to input the cleanest possible voice commands, on the other hand the contextual computing processor deals with the sensors, display and touch interaction and even acts as the primary processor, when Moto X in in standby mode thus reducing power-consumption. (AndroidOS)

The smartphone also comes with an 10MP ClearPixel (RGBC) rear camera with 1080p video recording along with 2MP front camera which also supports 1080p video recording. Other specifications include, Android 4.2.2 Jelly Bean on-board with near about stock Android experience, 2GB RAM, 2200mAh battery and 16GB/32GB internal storage. Connectivity series include, Bluetooth 4.0 LE+EDR, WiFi 802.11a/g/b/n/ac (dual band capable), mobile hotspot, GSM/GPRS/EDGE, UMTS/HSPA+, CDMA/EVDO and 4G LTE with NFC, USB 2.0 and Miracast.


Again, we all now know that Motorola's Moto X runs on almost stock vanilla Android but with unique features. The features were listed above, still for your reminder they are, Touch-less Control, Active Display, Quick Capture and Moto Maker.

1. Touch-less Control: It is actually the rumoured Moto Magic feature which helps the device to work with voice commands. Using this feature, the user can easily set voice commands without opening Google Now, this is all done by Motorola's Natural Language Processor. This feature lets users access Google Now, Google's voice-based assistant that fetches information and performs tasks like fixing appointments, setting up alarms and doing currency conversions and more, through voice commands. The user don't need to touch the phone or take it out of the pocket. If enabled, it always actively listens to the user and follows commands.

2. Active Display: Motorola has used AMOLED display on Moto X. This feature will selectively display information without affecting the device battery life. As soon as you pick up your Moto X, the time will be displayed on the screen and notifications for messages, calls and other events will pop-up when it is required. This all will be done without having to unlock the phone. 

Motorola Moto XMotorola Moto X

3. Quick Capture: This is the feature specially made for Moto X camera app. It is nothing just a gesture-based shortcut which lets you start the camera app quickly. Just shake the phone twice in order to turn on the camera app and then simply touch anywhere on the screen to take a photo. The user can also touch and hold the screen to take multiple pictures quickly.

4. Moto Maker: From very starting it was rumoured that Moto X will come in variety of colours and with bundles of customization items, which indeed are true. Motorola has started a customization feature of Moto X, which will let you customize the body of Moto X yourself. The feature is exclusively and Limited for AT&T.

Motorola Moto X

Consumers will be able to choose from 2 front colours (Black & White), 18 different coloured back panels with 7 accent colours. Consumers will also have access to different colour accents for the ring around the camera lens, accents around the volume and power/lock buttons and get a personal message engraved at the back of the phone and during the boot of the phone. With Moto Maker, you will also get a unique SOL REPUBLIC gear in the headband and colour cable that matches the chosen phone's colour. For more information on Moto Maker, have a look at the below video.

Moto X Google Edition

The post is not yet over, we are missing one more thing. "Google will be releasing the Google Play Edition aka Nexus Edition of Moto X and won't pack any of the Motorola Feature", reports The Verge. Similar to other Google Edition handsets, Moto X will come unlocked.

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Motorola Moto X Specifications

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edited with by Aman