Amazon first ever smartphone, the Fire Phone with Dynamic 3D Perspective and Firefly technology official

After series of leaks, rumours and speculations, the Kindle Fire maker Amazon has ventured into the smartphone industry with the launch of its first smartphone that is named Amazon FirePhone. The announcement of the phone has turned all the rumors that were going on so long to reality. The highlights of the Amazon Fire Phone are its slew of content service, Firefly technology and its unique 3D UI called Dynamic Perspective.

Amazon Fire Phone

The Amazon Fire Phone is exclusive to AT&T and it can be pre-ordered from Amazon. The shipping of the booked units will commence from July 25th. The contract free price of Fire Phone is $649 and with a two year contract users can purchase the 32GB variant for $199, whereas the 64GB variant will coast $299. Users also have the option to choose AT&T’s Next plans and use the device paying only $27 per month.

As mentioned above, the Fire Phone comes with Dynamic 3D Perspective feature, a new sensor system to respond to the way you hold, view, and move the phone, enabling experiences not possible on other smartphones. Dynamic Perspective uses four ultra-low power specialized cameras and four infrared LEDs located on the front corners of the device, a dedicated custom processor, sophisticated real-time computer vision algorithms, and a new high-performing and power-efficient graphics rendering engine.

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The handset has the capability to change the content depicted on the screen based on where the user is in relation to the phone. This is done by tracking the eye position of the user with the help of that four specialized camera sensors. Dynamic Perspective features include One-handed gestures: Auto-scroll, tilt, swivel and peek for quicker, easier navigation and a better media and entertainment experience, Immersive apps and games: Dynamic Perspective enables a new class of apps and games that are more immersive, and make it quicker and easier for the user to access information and Enhanced Carousel.

There's also a new technology which Amazon has integrated in the Fire Phone called Firefly which uses the phone’s camera and microphone to identify the things around you and then find them in Amazon's database or search them in IMDb, Wikipedia and more depending on the item you are looking for.

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The user can point the camera at the printed text on signs, posters, magazines, business cards, movies, TV episodes, music, household items, books, DVDs, CDs, video games, and more. Firefly will recognize the same and offer the option to purchase it from Amazon or it can even make a call, send an email, save as a contact, or go to the website etc.

The other aspect is MayDay that provides a 24/7 active remote support to accomplish anything on the phone, ASAP (Advanced Streaming and Prediction) which predicts which movies and TV episodes you’ll want to watch and prepares them for instant playback before you hit play, second screen, X-Ray and free unlimited photo storage to the Cloud Drive and two frontal stereo speakers with virtual surround sound.

Amazon Fire Phone

Talking about the specifications, the Amazon Fire Phone comes with a 4.7-inch HD IPS LCD display which is protected by Corning Gorilla Glass 3, 2.2GHz quad-core Qualcomm Snapdragon 800 processor, Adreno 330 GPU and 2GB of RAM. The Fire Phone is based on Fire OS 3.5.0 that is based on Android 4.2.2 Jelly Bean, but it lacks the Google services, which is a downside.

The smartphone is 8.9mm thick and weights 160 grams. There is a 13MP primary snapper with LED flash, five-element lens and OIS, 2.1MP front facing camera with a dedicated hardware button to handle the same, 32GB and 64GB of internal storage options that cannot be expanded and 2,400 mAh battery. Connectivity series include WiFi 802.11 a/b/g/n/ac, Bluetooth 3.0, NFC, GPS / A-GPS and GLONASS.